SATAMI 

Social media content design for Satami, a local lingerie brand. It aims to provide useful lingerie information to female readers in a magazine-like manner. These contents are presented with a Japanese, minimalistic style to attract young customers. The active use of curves and elements of circles is to associate with female body's silhouette. Three sets of identity and layouts are created as there are three content pillars that allow female readers to understand the brand and lingerie in different dimensions.

Layout design and image curation / Emily Chan

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Identity 1 – "Voice of Mi Women"

Interviews with women with different backgrounds

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INSTAGRAM CAROUSEL POSTS 

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Identity 2 – "Satami 小百科" (Satami Encyclopedia)

Knowledge and trivia of lingerie

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INSTAGRAM CAROUSEL POSTS 

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Identity 3 – "About Mi"

Information, stories about the brand and new updates for customers 

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INSTAGRAM CAROUSEL POSTS 

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